Default

What it does

Default is a go-to-market platform that, according to its docs, takes inbound leads from web forms, enriches them, runs them through your qualification rules and routes them to a rep.

The form trigger in the docs takes leads from HubSpot, Marketo, Pardot, Default's own forms and custom HTML forms. A form API added on September 24, 2026 lets a website chatbot start a Default scheduling workflow, the changelog says, and the docs also cover a webhook trigger.

The docs say every lead "is enriched through Clearbit and email", with fields such as headcount, funding, job title and industry. Default's pricing page adds Abstract, Apollo.io, People Data Labs and Wiza as providers a credit can call.

Qualification is a set of rules you build. In Default's docs, logic blocks send a lead down one of two paths based on form answers, person attributes and company attributes, and its product page says it scores each lead against your ideal customer profile.

The enrichment docs then describe matching the lead to an existing Salesforce or HubSpot record, updating that record with the latest enrichment data, or creating one when no match is found.

Default's inbound page says each qualified lead goes to the next rep in its territory's queue, with rep calendars shown "within seconds of submission". A lead who doesn't book is assigned to a rep, who is alerted right away, the page says. Default's Slack docs list alerts on new inbound leads, booked or not, as a use case.

I found no named hot-lead flag in the docs. The alert on unbooked leads is the nearest thing to the same-day call this job is about, so ask to see it on the demo.

Who it fits

Default is priced for companies with a sales team and a steady flow of demo requests. Its plans were listed from $12,000 a year in October 2026, before seats.

On Default's pricing page, read in October 2026, Growth includes 24,000 enrichment credits and 200,000 workflow runs a year.

A rep who runs qualification calls takes the Routing + Scheduling seat, not the cheaper Scheduling one. The same October 2026 listing puts extra enrichment credits at $0.10 each.

Ten reps on Growth with Routing + Scheduling seats come to $17,400 a year at October 2026 prices, before extra credits. Budget for the rule building and upkeep too, which belong with the costs that sit outside the quote.

Default's homepage names Perplexity, WorkOS, Airbyte and Dust among its customers, and its case studies describe venture-backed companies such as Quo (formerly OpenPhone) and Bland AI. SyncGTM, which sells a competing product, puts the fit at "inbound-heavy mid-market and enterprise teams".

I wouldn't look at it for a team of 10 or fewer. The Growth fee is the same however few demo requests you get, and much of what you pay for is routing between reps a small team doesn't have. For that size, check the Fits column in the side-by-side table on the inbound lead qualification page.

Limitations

Default's main limits are annual-only pricing with no monthly plan or trial, as listed in October 2026, and no phone or email lead intake in the docs I read.

SyncGTM's review, updated September 30, 2026, says busy sites can outgrow the annual enrichment credit pool.

Routing needs testing and upkeep. Default's territories article tells admins to "test an email multiple times, to ensure that the AI is routing as intended".

I found no approval step before a lead is written to the CRM or routed, and no exceptions queue, in the Default docs I read, so you'd catch a bad route after the fact.