Chili Piper

What it does

Chili Piper says it checks inbound leads from web forms and chat against your rules, routes the qualified ones to a rep and books the meeting.

Its form product, Concierge, runs when someone submits, and the homepage promises no SDR review queue.

Rules can use geography, company size, industry or any standard or custom field in your CRM, the Form Concierge page says.

The docs I read describe no numeric lead score of Chili Piper's own. Lift AI supplies a 0 to 100 intent score for Web Experience rules if you have an active Lift AI subscription, and none of those docs says the score reaches the CRM.

Chili Piper's product updates for April to September 2026 describe an Enrich node that sits between the form and the first routing rule. It looks the lead up in LeadIQ, Apollo, Lusha, ZoomInfo or Clay, from as little as an email address, and the rules then route on what comes back.

The enriched fields reach Salesforce or HubSpot only once each is mapped to a CRM field and an Update or Create Record node sits on the prospect's path, the Post-Form Enrichment setup doc says. Otherwise they stay on the meeting record.

The help center says Spam Checker gives each submitted email a spam score, can stop submissions that fail its checks from booking a meeting, and can write the result to a Spam Score field in your CRM.

Concierge Live puts a qualified prospect on the phone with a rep, its product page says. If no rep is free, say on an evening or a weekend, you can let the prospect book a call-back instead.

Chili Piper says Chat AI asks qualifying questions "based on your criteria" and passes every answer to the CRM. It can run on its own or with a person on live chat.

Who it fits

Chili Piper fits businesses of more than 50 people that sell through Salesforce or HubSpot and have someone to own the routing rules.

In October 2026, Chili Piper's pricing page listed $45 a seat a month, billed annually, past the 15 seats included in Routing & Scheduling, and put AI chat qualification and account identification in Experiences, the higher tier.

Chili Piper's Chat AI page gave a different price for chat in October 2026, one flat fee of $20,000 a year plus a $150 monthly platform fee, and the pricing page doesn't reconcile the two. The pricing FAQ also said in October 2026 that new pricing tiers "are rolling out now", so existing customers may be on older terms.

MarketBetter, a competitor, says the entry price is the same for a 5-rep team as for a 15-rep team. Docket, another competitor, says Chili Piper suits "Salesforce-native enterprise teams with 50+ reps and dedicated RevOps".

Below about 50 people, I'd compare the rest of the lead qualification shortlist, or weigh a custom build of the inbound triage and enrichment workflow I'd automate first in a sales team.

Limitations

Every call to action on Chili Piper's homepage, pricing and product pages is "Book a demo", and the pricing page showed no free plan or trial in October 2026.

Post-Form Enrichment runs on your own data provider account. Its setup doc requires LeadIQ Enterprise or Apollo Basic or higher; Lusha works on any plan, including free, and ZoomInfo Copilot needs the API SKU enabled.

The pricing page says its included AI credits are used for enrichment, agents and AI actions, but the pages I read don't say which enrichment they cover. I'd get that in writing before signing.

Distro routes records already in your CRM, and its product page said in October 2026 that it "currently only integrates with Salesforce". The pricing page lists converting leads to contacts and creating accounts, tasks and opportunities under its Salesforce Routing heading.

Docket, a competitor, says the HubSpot experience is "functionally lighter than the Salesforce version".

Web Logs are kept for 3 months, the help center says.

The LinkedIn Lead Gen Forms entry point, new between April and September 2026, doesn't pass consent and disclosure checkboxes through, according to the Concierge update.

Chili Piper's terms, last updated April 23, 2026, name OpenAI's ChatGPT 5 and Google's Gemini 2.5 as third-party models for its AI features, and don't say whether the license customers grant Chili Piper to use AI inputs and outputs covers model training.

In September 2026, Chili Piper's trust center posted a notice about a data breach at Canny involving "1,100 user records from our feedback board". The notice says "No customer data held in the Chili Piper platform was accessed."