QUIZ · 9 QUESTIONS, ABOUT FIVE MINUTES
Guess why it failed
Nine famous failures. The loud ones are the easiest to get wrong.
I keep seeing the same causes in new products, AI projects included.
Pick the reason the company gave, then read what it said.
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FREQUENTLY ASKED
- Where do the answers come from?
- From primary sources checked in September 2026: the company's own announcement, shutdown notice, filing or a named executive's statement, and where those don't exist, the documented event such as a delayed launch.
- Is there always one cause?
- No. Most failures stack several. The quiz asks for the reason the company itself gave, and the explanation names the others where they matter.
- Does the quiz collect anything?
- Your answers never leave your browser. Site analytics records that you started and finished the quiz, your score band, whether and how you shared your score and which link you followed at the end, as the privacy policy describes. The share link carries only the quiz name and your score.