Fireflies.ai

What it does

According to its help centre and sales page, Fireflies records your sales calls, logs the notes to the matching records in your CRM, drafts field updates, and leaves a follow-up email draft for the rep to review and send.

The HubSpot guide says the notes, summary and a link to the full transcript go to the contacts, companies or deals of the people on the call, and Fireflies can create a contact for someone who isn't in HubSpot yet. In Salesforce the notes land under the matching Lead, Contact or Opportunity. Action items can become CRM tasks in both.

Field updates are a separate feature, Autofill CRM, on the Business and Enterprise plans. After each external meeting it drafts values for the HubSpot or Salesforce fields you map, such as deal stage, next steps or close date, with each field set to append or overwrite. The help centre says nothing reaches the CRM until the rep reviews the values and clicks Autofill.

For the email, the help centre lists a Follow-Up Email Generator among its AI Skills, which can run after every matching meeting. Separately, the Email Assistant for Gmail and Outlook drafts replies to incoming email from the thread and your meetings with that person, and writes a follow-up draft when a sent email gets no answer. The help centre says Email Assistant never sends a draft on its own.

Who it fits

Fireflies fits sales teams of any size whose calls run on Zoom, Google Meet, Microsoft Teams or another platform it records, and whose CRM is one of the 13 its help centre lists. Field updates need HubSpot or Salesforce.

Fireflies' pricing page lists Pro at $10 and Business at $19 a seat a month billed annually in November 2026. Pro includes the integrations, AI Skills and the Email Assistant. Autofill CRM starts at Business, so three reps cost $57 a month billed annually before extra AI credits.

The help centre says Business comes with 30 AI credits, given once and shared by the team. Autofill uses one credit per meeting, and AI Skills and email drafts are charged by the work each takes. Extra credits were listed at $5 a month for 50 on monthly billing, or $4 a month billed annually, in November 2026.

I'd shortlist it if your CRM is HubSpot or Salesforce and you want the rep to check each field update before it's written. Compare the other sales follow-up agents on what they write without review. My sales operations post prices a custom version built on Otter or Fireflies and your CRM's API at $10,000 to $20,000.

Limitations

Fireflies' sales page says Autofill updates "Salesforce, HubSpot, and 45 more", but the help centre's Autofill guides and its AI credits page name only HubSpot and Salesforce. For the other CRMs its guides cover logging notes, not field updates.

The help centre documents no review step for notes and tasks, which sync after each meeting once turned on. Salesforce task creation is on by default for new users, and the help centre says the setting that logs notes to Opportunities also creates a Lead whenever a new participant joins the meeting.

Meeting recap emails go to everyone on the invite by default, external guests included, so a prospect gets Fireflies' summary and a link to the full notes unless you change who receives it in Meeting Settings.

The Rules Engine, which picks the meetings Autofill runs on, is for Enterprise admins only. Without it, Autofill keeps its default of external meetings, per the HubSpot Autofill guide, and the rep starts any other meeting's run by hand with On Demand.

When the plan's credits run out, the AI credits page says Fireflies subscribes you to its lowest credit tier on its own and moves existing credit subscribers up a tier, unless you turn auto-upgrade off. Fireflies' terms of service let it change how many credits a feature needs at any time.

The help centre articles I read don't show the post-call email landing in the rep's Gmail or Outlook drafts. They document it as an AI Skill output in Fireflies, which can be sent on to tools such as Slack or HubSpot.

On Trustpilot, two of the 20 reviews on its first page, read in November 2026, said charges continued after cancelling. Business was $29 a seat a month on monthly billing that month, so I'd run a month with two reps and set a target for time saved per call before paying for a year.